Brief: Santa Julia is a high-quality sparkling wine but lacks branding. When tested in blind tastings it always ranks higher than well-known brands. The client asked for an impactful campaign to compete for a place among the big players. We decided to do something different from the typical champagne ad that shows beautiful models, parties and glitter.
The campaign was selected as one of the most successful marketing campaigns of 2014 by “Mercado” magazine and received significant press coverage. Developed Santa Julia integrated campaign for press ads in the main Argentine magazines, outdoors, digital banners and social (Twitter, Instagram and Facebook). The campaign was also the image for parties and events.
Responsible for the strategy, campaign idea, concept, headlines and managing the design team and the photography studio kohlerstudio.com