Developed concept, claim and creative ideas for Platinum Skies retirement properties, a Quantum Group brand. Worked closely with the in-house Marketing and Design Team to deliver an integrated campaign that included: press ads, online and direct marketing.
The strategy is focused on the idea that our target deserves a better and easier life. They worked hard for many years, they looked after their family and they went through a lot to get to where they are today. Now it’s time for them. It's time for a Platinum Life.
Using the word “platinum” as an aspirational but also as the name of the product helped to reinforce the brand in each communication.
Responsible for strategy, idea, concept, strapline, headlines, copies and working with the design team.