Developed concept, claim and creative ideas for Platinum Skies retirement properties, a Quantum Group brand. Worked closely with the in-house Marketing and Design Team to deliver an integrated campaign that included: press ads, online and direct marketing.
The strategy is focused on the idea that our target deserves a better and easier life. They worked hard for many years, they looked after their family and they went through a lot to get to where they are today. Now it’s time for them. It's time for a Platinum Life.
Using the word “platinum” as an aspirational but also as the name of the product helped to reinforce the brand in each communication.