Headline: The same technology we use for our helmets now we use it for your clothes

Headline: The same technology we use for our helmets now we use it for your clothes

LS2 produce and sell motorbike helmets and gear all around the world. I developed the launch in Argentina of their new urban clothes range made to protect the rider. Media: press, outdoor and online. Responsible for the strategy, idea, concept, headlines and managing the design team.