LS2 invited customers to send their motorcycle stories to www.liferiders.com.ar and share them on LS2 social networks. The story that got the most likes won LS2 gear. To communicate the idea we used three ambassadors to share their stories on the LS2 website and on social media. The press and outdoor campaign invited riders to enter the website www.liferiders.com.ar to share their stories and find out more. Media: press, outdoor, online advertising, social media, LS2 website.
Headline: Sometimes getting lost is the pathway to finding yourself