LS2 motorcycle protective clothing

LS2 produce and sell motorbike helmets and gear all around the word. Developed launch in Argentina of their new urban clothes range made to protect the rider. It is an awareness campaign that tells the riders they should protect their body with the right clothes.​​​​​​ Media: press, outdoor and online. Responsible for the strategy, campaign idea, concept, headlines and managing the design team and the photography studio.