Created the Party Planner, a famous Argentine model that was Santa Julia ambassador. She would recommend on social media the cool “under” events of the week: open house restaurants, behind the door bars where you need a password to get in, exhibitions, gigs, terrace parties, etc.… She would also tell you recipes for cocktails and wine and food pairings. Media: social media, radio, press and outdoor.
Responsible for the strategy, idea, concept, headlines and managing the design team.
Meet Santa Julia’s Party Planners. What do you feel like doing today?
Headline: Ring the bell. Today doors will open.
Headline: I feel like turning my Wednesday into Saturday