CAMPARI FASHION WEEK

I worked with my team on the design and brand guidelines of the Campari Red Experience logo and visuals with the aim of transmitting the passion and glamour of the brand. Campari Red Experience was the image of Campari throughout the year and the core of its communication in all its marketing activities. We designed and developed Campari BAFWEEK VIP, Argentina's most important fashion event, where the most important models passed by. We created videos, photographs and interviews to promote the brand. During the year we also developed events in bars, parties and generated co-branding and promotions with fashion brands