For Football World Cup 2014
Quilmes is a brand of the ABInBev group and the leading beer in Argentina. It has a famous tagline: “Quilmes. The taste of getting together”. So for 2014 Football World Cup I proposed an app that would keep all the Argentines in touch with each other in Brazil. The goal was to stand out during the World Cup, create something useful and fun for the consumers while making the tagline memorable.
Responsible for idea, text and working with the design team.