ADT Security Alarms

This campaign was out at a time when the press and news channels in Argentina were putting a real emphasis on the lack of security on the streets. The company’s competitors decided to communicate fear as a way of promoting their products but we decided instead to give a positive message, using the newspaper layout and headline style. Media: press ads, emailing, banners online and social media. Responsible for the strategy, idea, concept, headlines and managing the design team.