ADT alarms combo

A big percentage of home security sales are simple alarms, so ADT wanted to show consumers the benefits of renting not just an alarm but a whole comprehensive security system. Developed the idea to create packs customised for different people and different needs. This way we could simply show the different benefits and the importance of having a comprehensive security system. Media: press ads, emailing. Responsible for the strategy, idea, concept, headlines and managing the design team.