I’m a bilingual Creative Director with a strong background in strategy and business development. I am currently living in England and have cross-cultural knowledge of different markets including Spain, Argentina, USA and UK. I believe that great strategies lead to great campaigns.
I’ve developed brand strategies and integrated campaigns for brands such as BASF, ADT, SanDisk, Campari, Danone, National Trust, Clipper Tea and Warsteiner among others. I have localised global campaigns to the Latin American market, working for Dove, Rexona, Lipton, American Airlines, Avon, Jaguar, SanDisk and Nextel.
What I do
I develop brand strategies and integrated campaigns, from briefing through to final execution. I have extensive experience writing content for websites, display ads, email campaigns, social posts, TV spots, radio, press campaigns and collateral material. Highly effective coordinating creative teams and external suppliers to produce work in line with objectives, timeline and budget. I believe in creating a positive work environment, building successful teams and encouraging others to achieve their best.